Wunderbarer Artikel in der Financial Times über die Bedeutung, die Weblogs mittlerweile bereits haben:

Bloggars send a warning shot to corporate America

In diesem Fall hat der zweitgrößte Handynetzbetreiben Verizon Wireless - wie schon andere Unternehmen vorher - die Bedeutung der "Blogosphere" absolut unterschätzt und sieht sich nun einem in den USA beliebten lawsuit gegenüber:

It started with a simplegripe posted on a weblog - the blogger was unhappy that his new mobile phone did not work as advertised.
It was not long before other angry bloggers chimed in with their own stories, flooding the "blogosphere" with a stream of complaints that culminated last month in a class action lawsuit against the second-largest wireless network operator in the US.
[...]
"If companies don't understand and don't learn how to track what people are saying, they are going to be hit violently with PR problems that they don't understand or know where they are coming from," says Robert Scoble, a Microsoft employee who writes a popular tech blog.
[...]
"Companies that don't recognise this are going to get bitten," he says. It is a lesson that Verizon Wireless is learning the hard way.

Vielleicht sollten die europäischen Unternehmen aus den Fehlern der Amerikaner lernen? Wir beraten gerne ;)